Part-Time Account Strategist (Paid Media / PPC)

Company: Highway One Marketing
Location: Remote (U.S. Only)
Hours: ~15 hours per week
Employment Type: Part-Time (W2)
Compensation: Hourly, depending on experience (DOE)
Growth Opportunity: Potential to transition into full-time role

About Highway One Marketing

Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.

We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.

 About the Role

We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.

This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.

 Who We're Looking For

• A strategic thinker who can also execute

• Someone who values clarity, structure, and measurable outcomes

• A marketer who uses AI as a tool—not as a substitute for original thought

• Strong communicator who can confidently contribute in client discussions

• Someone with a comfortable workspace (we are fully remote) and reliable internet access

 

Key Responsibilities

Execution (60%)

• Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms

• Conduct keyword research, audience targeting, and campaign setup

• Write and test ad copy and creative variations

• Monitor performance and implement ongoing optimizations

Strategy (30%)

• Contribute to overall account strategy and campaign planning

• Identify opportunities for growth, efficiency, and testing

• Align campaign structure with client goals and KPIs

Reporting & Insights (10%)

• Analyze performance data and translate into clear recommendations

• Prepare reports and client-ready insights

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Client & Team Collaboration

• Participate in 2–3 (avg) weekly meetings (internal + client calls)

• Present findings, recommendations, and performance updates

• Collaborate with team members across paid media and SEO

 Required Qualifications

• 2–5+ years of hands-on paid media experience

• Proven experience managing campaigns in:

  • Google Ads

  • LinkedIn Ads

  • Meta Ads

• Strong understanding of campaign structure, bidding strategies, and optimization techniques

• Experience with Google Analytics 4 (GA4)

• Ability to interpret data and make actionable recommendations

• Comfortable in a client-facing role

 Preferred Qualifications

• Experience with:

  • Google Tag Manager

  • Looker/Data Studio

• Familiarity with additional platforms (Reddit, TikTok, etc.)

• Exposure to SEO principles and collaboration with SEO teams

• Experience in one or more of the following industries:

  • B2B SaaS

  • Ecommerce

  • Higher Ed / EdTech

  • Local service businesses, restaurants, or franchises

  • Travel / hospitality

 Additional Details

• Fully remote (U.S. only)

• References may be requested during the hiring process

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