Head of Influencer Marketing (m/f/d)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing e-Com/DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 – now is the perfect time to join.

This is a high-impact role where you will take our influencer channel to new heights – owning “classic” Influencer Marketing (incl. commission-based creators) and taking Partnership Ads with high-performing creators to the next level.

• You own the Influencer channel end-to-end, incl. defining the strategy, setting operational priorities and building the operating model to further scale profitable new-customer growth
• You lead the execution engine – from seeding and contracting of new creators (fixed fee- and commission-based) to briefing, content planning, analysis, and optimization, for both “classic influencer” marketing and partnership ads (amplified via paid social channels)
• You steer budget allocation and forecasting, and manage performance based on key KPIs (e.g. Reach, CPM, CTR, CVR, NC, CAC) – making data-driven decisions and provide clear guidelines to the team for creator search, selection, investments, and scaling opportunities
• You lead weekly performance analyses and creator/content reviews with structured reporting and run additional deep dives where needed, translating insights into clear, actionable optimization measures
• You manage and develop a small team, setting clear priorities and continuously improving processes, tools, and infrastructure – with a strong focus on AI and automation
• You collaborate closely with Paid Social, Data/Analytics, Operations, and Product, ensuring seamless execution of activations incl. Partnership Ads across the funnel
• You monitor market trends, competitors, and best practices across D2C and e-commerce, proactively identifying and testing new growth opportunities and approaches

• You bring 6+ years of experience in Influencer Marketing within e-commerce/D2C, with a strong focus on performance (beyond pure brand/awareness) – ideally with first leadership experience to manage and develop a small team
• You have owned the influencer channel end-to-end, including strategy, budget planning & forecasting, execution, and performance analysis, with clear accountability for results
• You are analytically strong and always on top of your numbers, understand the relevant KPIs (Reach, CPM, CTR, CVR, CAC & NC) and can define clear optimization areas and actions based on the results along the entire customer journey
• You excel in communication, negotiation, and relationship management, building strong, profitable long-term partnerships with creators and agencies
• You have strong ownership and drive to scale – you take initiative, stay persistent in challenging times, and never stop to find new solutions and creative approaches to unlock further growth
• You have a sharp instinct for high-performing creators, communities, and content formats, and are able to translate this, together with your feel for target audiences and customer journeys, into sales-driving campaigns for our products

A Plus:

• First experience with paid social partnership ads and/or eagerness to build up your s
• Familiarity with more complex acquisition funnels and longer customer journeys
• Affinity for dogs (personal or professional)

• Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales
• A purpose-driven brand that’s reshaping dog nutrition with real product substance and strong community pull
• Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive
• Individual training/certification budget: We actively invest in your growth – because your development is key to our success
• Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too
• Free HEY HOLY food: Because happy dogs are just as important as happy people!
• 28 Vacation Days + Christmas Eve and New Year’s on us

We value Diversity! 🌈

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.

What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong! 🫶

Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful 💡🚀

To ensure fair and structured processing of all applications, we can only consider applications submitted through our Join platform. Unfortunately, applications via LinkedIn, email, or other channels cannot be included in the selection process. If you experience any technical difficulties using the application platform, please feel free to contact us – we're happy to help.

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