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Business Development Representative

at Sona

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May require office time ● Posted today Hybrid - London £40k - £47k Data

About this role

3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 150+, and secured over $100M in funding from notable VC’s, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.

About the Role

Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining Sona as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling.

This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business.

Responsibilities 

  • Identify and engage with prospects in the Social Care or Hospitality vertical.

  • Partner with our marketing and sales teams to create compelling outreach strategies.

  • Making outbound calls to strategic contacts (Directors / C-Suite).

  • Running discovery calls.

  • Experiment to determine the right messaging and content for prospective customers across all funnel stages.

  • Arrange meetings with customers and Account Executives.

  • Collaborate closely with seasoned professionals who are invested in your growth and success.

  • Be the face of Sona. Attend relevant events and trade shows to meet current and future customers in-person.

This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.

 

Requirements

  • You have at least 6-12 months of experience in a sales development role at a tech or software company.

  • You have ambition, resilience, and a genuine passion for career growth.

  • You have a curiosity to learn and adapt in a dynamic, fast-paced environment.

  • You're comfortable picking up the phone to senior people (C-Suite, Directors etc).

  • You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self-directing.

  • You're interested in sales psychology and communication. You're always testing and trying new things to figure out what messaging converts a prospect into a meeting

Benefits

  • Salary: £40k - £47k + 50% OTE bonus

  • Hybrid - Monday, Wednesday & Thursday in the London office  (Soho)

  • Share options

  • 35 days annual leave (25 days standard plus 10 flexible public holiday days) 

  • Extra day of leave for every year of service

  • Pension contributions matched up to 5%

  • Comprehensive health insurance

  • Enhanced parental leave & pay

  • Annual all expenses paid team retreats

  • The latest Macbook and equipment budget for your home office

  • Professional development budget

  • Unlimited free books

Compensation: £35K – £47K • Offers Equity • Offers Commission • 50% OTE bonus

  • • £35K – £47K • Offers Equity • Offers Commission • 50% OTE bonus

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Real Remote Score 57/100 · see the full breakdown

Real Remote Score

57/100

Mixed

Comp
25/25
Location
4/25
Source
5/15
Clarity
3/15
Freshness
20/20
Why this score?
  • Compensation · Full salary range disclosed 25/25
  • Location · Specific city or narrow scope 4/25
  • Source · Generic aggregator 5/15
  • Role clarity · Neither seniority nor stack in title 3/15
  • Freshness · Posted today 20/20

How the Real Remote Score is calculated → · Score appeals & corrections

Salary in context

Below the 25th percentile for Sales

Listing floor: $40,000 · Role median across 342 peers: $155,000 · 25th–75th: $100,000–$225,000

Numbers refresh from the live corpus. Compare the full distribution at /tools/salary-index/ or run a city PPP adjustment at /tools/salary-calculator/.

Hybrid Transparency Score 30/100 · see the full breakdown

Hybrid Transparency Score

30/100

Weak

Days
0/30
Location
30/30
Schedule
0/15
Relocation
0/15
Source
0/10

This role is hybrid: it expects some in-office presence. HTS grades how clearly the employer discloses the hybrid terms. How the Hybrid Transparency Score works →

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