Digital Marketer

This is a remote position.

Our client is a leading digital marketing agency specializing in high-impact video content, helping brands drive engagement and conversions through cutting-edge advertising strategies. In recent years, they have achieved significant success in optimizing video ad campaigns for businesses across multiple industries, ensuring measurable ROI and scalable growth.

Responsibilities:

• Develop, manage, and optimize paid ad campaigns with a strong focus on video across major platforms, including Meta, YouTube/Google, LinkedIn, and X (formerly Twitter).

• Analyze campaign performance, extract insights, and refine strategies to enhance ROI and engagement.

• Oversee supporting marketing assets, such as landing pages, presentations, ad creatives, and reporting tools.

• Execute B2B lead generation strategies, ensuring targeted outreach and conversion optimization.

• Stay informed about emerging trends in digital advertising and implement innovative approaches to paid media.

• Operate independently, contributing fresh ideas and proactive solutions without requiring constant supervision.

Requirements

• Proven experience in paid digital advertising with a specialization in video content.

• Expertise in B2B lead generation, analytics, and conversion optimization.

• High proficiency in English, both written and spoken.

• Strong analytical skills with a data-driven approach to decision-making.

• Keen attention to detail with a critical eye for design, ensuring brand consistency.

• Ability to work autonomously, demonstrating initiative and self-motivation.

• Experience with reporting tools such as Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager.

• Familiarity with A/B testing, audience segmentation, and retargeting strategies.

• Basic design knowledge is a plus but not required.

Qualifications

• Minimum of 2 years of experience in digital marketing with a focus on paid ads.

• Demonstrated success in optimizing ad campaigns and increasing lead conversion rates.

• Strong knowledge of video marketing strategies and their application in paid media.

Benefits

• Part-time role with flexible scheduling.

• ​100% remote position.

• Competitive salary in USD.

• Opportunity to work with a forward-thinking company at the forefront of video-driven digital marketing

Originally posted on Himalayas